EQUIPMENT
From editorial series to cinematic brand films, every project here tells a visual story shaped by emotion, aesthetic, and direction.
From editorial series to cinematic brand films, every project here tells a visual story shaped by emotion, aesthetic, and direction.
Design Process
Neither option is inherently better, timing determines fit
Founders often treat hiring an in house designer as an inevitable milestone of company maturity, something to check off once revenue allows it. But an in house hire made too early can be underutilized and isolated without a strong existing design culture to plug into, while waiting too long can mean inconsistent, ad hoc design output for years when a dedicated resource would have paid for itself. The right timing depends on volume and consistency of need, not company size alone.
Signals that point toward an in house hire
A steady, high volume stream of design work, daily product design decisions, frequent marketing asset needs, and enough scale that a dedicated person would stay genuinely busy, points toward an in house hire. In house designers also bring deeper day to day product context that can be valuable for fast moving product decisions requiring constant availability rather than scheduled engagement.
Signals that point toward a studio partnership
Uneven or infrequent design need, needing deep specialist expertise, brand strategy, motion design, that would be hard to justify hiring full time for, and a preference for built in process and team redundancy all point toward a studio relationship being the more efficient choice, especially for earlier stage companies still finding their footing.
A hybrid model is often the most practical answer
Many scaling companies land on a hybrid approach, an in house designer handling daily product design needs, paired with a studio partner for specialized brand, motion, or larger website projects that come up periodically rather than continuously. This lets the in house hire focus on their strongest area of expertise while specialized work still gets handled by people deeply skilled in that specific discipline.
Practical example
A B2B SaaS company working with Belgana had a single in house product designer handling daily interface work, but no internal capacity for brand strategy or a full website rebuild. Rather than trying to stretch the in house designer across disciplines they were not specialized in, the company brought in Belgana for the brand and website project specifically, while the in house designer continued owning ongoing product design, a division of labor that played to each side’s actual strength.
Frequently asked questions
At what company size does an in house designer usually make sense?
There is no universal number, but companies with a consistent, high volume design need, often once product and marketing output reaches a certain daily cadence, are the ones where an in house hire tends to pay off fastest.
Can a studio and an in house designer work together on the same project?
Yes, this is common and often works well, with the studio handling specialized or larger scope work while collaborating closely with the in house designer who maintains ongoing context on the product or brand.
What is the biggest risk of hiring in house too early?
An early hire without enough consistent work or design leadership to guide them can become isolated and underutilized, which is frustrating for the hire and does not deliver the value a company expected from the investment.
Learn more about how Belgana Studios works.
More questions about working with Belgana Studios
What services does Belgana Studios provide?
Belgana Studios provides brand strategy, product design, motion design, and Framer website development, either as standalone projects or as one connected engagement.
What does the Belgana Studios process typically look like?
Most engagements start with a discovery and strategy phase, move into design execution, and close with a structured handoff or documentation the team can use going forward.
Does Belgana Studios only work with early stage startups?
No, Belgana Studios works with early stage founders starting from scratch as well as scaling companies refining or extending existing work.
How do I start a project with Belgana Studios?
Reach out through the contact page to schedule an initial conversation about your brand, product, or website needs.
Neither option is inherently better, timing determines fit
Founders often treat hiring an in house designer as an inevitable milestone of company maturity, something to check off once revenue allows it. But an in house hire made too early can be underutilized and isolated without a strong existing design culture to plug into, while waiting too long can mean inconsistent, ad hoc design output for years when a dedicated resource would have paid for itself. The right timing depends on volume and consistency of need, not company size alone.
Signals that point toward an in house hire
A steady, high volume stream of design work, daily product design decisions, frequent marketing asset needs, and enough scale that a dedicated person would stay genuinely busy, points toward an in house hire. In house designers also bring deeper day to day product context that can be valuable for fast moving product decisions requiring constant availability rather than scheduled engagement.
Signals that point toward a studio partnership
Uneven or infrequent design need, needing deep specialist expertise, brand strategy, motion design, that would be hard to justify hiring full time for, and a preference for built in process and team redundancy all point toward a studio relationship being the more efficient choice, especially for earlier stage companies still finding their footing.
A hybrid model is often the most practical answer
Many scaling companies land on a hybrid approach, an in house designer handling daily product design needs, paired with a studio partner for specialized brand, motion, or larger website projects that come up periodically rather than continuously. This lets the in house hire focus on their strongest area of expertise while specialized work still gets handled by people deeply skilled in that specific discipline.
Practical example
A B2B SaaS company working with Belgana had a single in house product designer handling daily interface work, but no internal capacity for brand strategy or a full website rebuild. Rather than trying to stretch the in house designer across disciplines they were not specialized in, the company brought in Belgana for the brand and website project specifically, while the in house designer continued owning ongoing product design, a division of labor that played to each side’s actual strength.
Frequently asked questions
At what company size does an in house designer usually make sense?
There is no universal number, but companies with a consistent, high volume design need, often once product and marketing output reaches a certain daily cadence, are the ones where an in house hire tends to pay off fastest.
Can a studio and an in house designer work together on the same project?
Yes, this is common and often works well, with the studio handling specialized or larger scope work while collaborating closely with the in house designer who maintains ongoing context on the product or brand.
What is the biggest risk of hiring in house too early?
An early hire without enough consistent work or design leadership to guide them can become isolated and underutilized, which is frustrating for the hire and does not deliver the value a company expected from the investment.
Learn more about how Belgana Studios works.
More questions about working with Belgana Studios
What services does Belgana Studios provide?
Belgana Studios provides brand strategy, product design, motion design, and Framer website development, either as standalone projects or as one connected engagement.
What does the Belgana Studios process typically look like?
Most engagements start with a discovery and strategy phase, move into design execution, and close with a structured handoff or documentation the team can use going forward.
Does Belgana Studios only work with early stage startups?
No, Belgana Studios works with early stage founders starting from scratch as well as scaling companies refining or extending existing work.
How do I start a project with Belgana Studios?
Reach out through the contact page to schedule an initial conversation about your brand, product, or website needs.
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